Articles / Support economics
Support economics
The cost of every case, in plain arithmetic. What a repetitive question really costs you across a season, and what it costs to never answer it yourself again.
- Costs and pricing
What AI Support Can and Cannot Do for Your Store Today
An AI teammate can answer 'where is my order?' if it has API access. It cannot absorb customer anger. Here is a matrix of what AI can and can't do today.
- Costs and pricing
How much AI customer support actually costs in 2026: per ticket, per conversation, per agent
Every published rate in one table: Gorgias AI, Siena, Yuma, eesel, Loqum, plus the human-agent math. Figures verified September 2026, no email wall.
- Costs and pricing
What 'automation rate' means, and how AI support vendors inflate it
The metric every AI support vendor quotes, decoded: deflection vs resolution, the eligible-subset trick, and the four questions that expose a padded number.