Articles
Support economics, peak-season planning, and what a managed AI teammate actually does to your queue. Written for the person who owns the store, packs the boxes and reads the margin.
- Costs and pricing
How to survive BFCM support without hiring a temp agent
A 600-case November costs a temp about $2,240 plus two weeks of training. The owner math on four ways through peak season, decided by mid-October.
- AI and automation
Gorgias AI Agent vs a managed AI teammate: the honest comparison
What Gorgias AI really costs all-in, what a managed teammate costs, and which store each one fits. Verified September 2026 rates, both sides stated plainly.
- Costs and pricing
How much AI customer support actually costs in 2026: per ticket, per conversation, per agent
Every published rate in one table: Gorgias AI, Siena, Yuma, eesel, Loqum, plus the human-agent math. Figures verified September 2026, no email wall.
- Costs and pricing
What 'automation rate' means, and how AI support vendors inflate it
The metric every AI support vendor quotes, decoded: deflection vs resolution, the eligible-subset trick, and the four questions that expose a padded number.
- Costs and pricing
The tax on growth: what November does to your queue and your margin
Every package you ship is a future conversation. Peak season multiplies both. The arithmetic owners run when the queue eats the hours they need for selling.
- Industry report · PDF · 33 pages
The state of online sneaker retail: demand, competition and the Q4 2026 outlook
Where sneaker demand holds, where it discounts away, and why fit, not price, blocks online conversion. Published data and brand filings, no email wall.
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