Articles / Peak season
Peak season
November does not break your marketing. It breaks your queue. How the seasonal spike hits orders, cases and margin, and what an owner can actually do about it.
- Costs and pricing
How to survive BFCM support without hiring a temp agent
A 600-case November costs a temp about $2,240 plus two weeks of training. The owner math on four ways through peak season, decided by mid-October.
- Costs and pricing
The tax on growth: what November does to your queue and your margin
Every package you ship is a future conversation. Peak season multiplies both. The arithmetic owners run when the queue eats the hours they need for selling.